Legend is an army of #fabulous people who specialise in design, branding, marketing, web development, insights, , PR, copywriting, and project management. We’re on a never-ending quest to share your story and guide you and your business to epicness.
What it means to be a Legend
To be a Legend means to be a great storyteller, having the skills to produce epic work, and having the desire to do all this as part of a team. For us, collaboration is crucial. We question, critique and challenge each other to deliver greatness.
We’re more than just passionate about what we do — we fight for what we believe in. Because ultimately we want your brand to be the best it can be, and do that, we need to do our best work.
Our team and our culture mean everything. We work and live by a set of values that define our daily lives. We give each other courage, we’ve got each other’s backs, and we love to have a laugh.
If you would like help to define your business values and vision, get in touch.
Meet the team
director / lion tamer
Our leading legend and an Ironman, she’s happy to be on a paddleboard or in the boardroom. Sarah’s our marketing and brand expert, a strategic planner and a person who helps grow small businesses and new ideas into their own legends.
p.r. + content specialist / town crier
Our resident red head, Sam's expertise lie in copywriting, PR, and the ever so difficult task of balancing her love for hiking and cupcakes. While her KeepCup may be the tiniest thing we've ever seen, her writing packs a real punch.
graphic designer / unicorn trainer
Gemma the Gemini is our creative superstar who keeps us motivated with her positive ‘we can do anything’ attitude. She made the move from Auckland a few years ago and has been sucked into the Taupo lifestyle — when she’s not busy creating, you’ll find her tearing up State Highway Fun or climbing a mountain.
director / master archer
Allen is our new legendary leader after Sarah handed the unicorn reigns over to him in 2019. When he’s not in the office making sure we’re all behaving, he’s in Auckland spending time with his whanau. His Bachelor of Management, majoring in HR and marketing, plus his wealth of experience in sales ensures Legend’s business success. Thankfully, he focuses on the numbers so the rest of us can focus on the creative stuff.
graphic designer / spell caster
Pen-ny is definitely mightier than the sword. She’s our legendary designer/wordsmith/mastermind – and dang is she good! Sometimes we wonder where she gets all her epic ideas, maybe there’s something in the coffee.
graphic designer / moonwalker
This talented Argentinian brings to Legend some seriously epic 3D and motion graphics skills, and perhaps more importantly, cooks the best empanadas you’ll ever taste. He has a Bachelor of graphic design, loves travelling and learning about new cultures, and proudly claims that Taupo is one of the friendliest places he’s ever lived.
marketing strategist / dream catcher
Jackie is… who are we kidding, you know Jackie, everyone in Taupo knows Jackie! She’s a social butterfly who enjoys being out in the community and helping the team to make a difference for clients. On weekends you’ll find in her happy space — dabbling in acrylic painting, up-cycling old furniture and cooking up a storm for her ever-hungry boys.
web developer / code sorcerer
Bjarne hails from Hamilton where he’s worked as a web developer since 2013. He's completed a Bachelor of Electronic Commerce at Waikato University with - lucky for us - a computer science major. He's a clever cookie who loves modern web technologies and knows WordPress inside and out.
Cate is the number cruncher, office manager, and bill payer. With her wide range of experience, from hospitality to business ownership, she brings a huge wealth of knowledge to Legend - which we constantly tap into. Her thumbs are also super green and she keeps us well-fed with a constant supply of fresh fruit and veggies from her garden.
web developer / castle builder
Kerry builds fabulous websites for our clients. Her trusty sidekick, aka Rupert the dog, supervises her work and keeps her company throughout the day. Her superpower is translating the geeky terms into a language us mortals can understand.