Hey there!


Legend is an army of #fabulous people who specialise in design, branding, marketing, web development, insights, , PR, copywriting, and project management. We’re on a never-ending quest to share your story and guide you and your business to epicness.

What it means to be a Legend

To be a Legend means to be a great storyteller, having the skills to produce epic work, and having the desire to do all this as part of a team. For us, collaboration is crucial. We question, critique and challenge each other to deliver greatness.

We’re more than just passionate about what we do — we fight for what we believe in. Because ultimately we want your brand to be the best it can be, and do that, we need to do our best work.

Our values

Our team and our culture mean everything. We work and live by a set of values that define our daily lives. We give each other courage, we’ve got each other’s backs, and we love to have a laugh.

If you would like help to define your business values and vision, get in touch.

Meet the team

Sarah Matheson


director / lion tamer

Our leading legend and an Ironman, she’s happy to be on a paddleboard or in the boardroom. Sarah’s our marketing and brand expert, a strategic planner and a person who helps grow small businesses and new ideas into their own legends.

Sam Clemerson


p.r. + content specialist / town crier

Our resident red head, Sam's expertise lie in copywriting, PR, and the ever so difficult task of balancing her love for hiking and cupcakes. While her KeepCup may be the tiniest thing we've ever seen, her writing packs a real punch.

Anne Battersby


account manager / unicorn trainer

#Intrepidwomen - Anne is a tight wearing yoga fanatic who wrestles daily with CMS systems to make your website beautiful and functional. She’s great at looking after you and your business. She bikes distances others drive (almost as fast!) and everything is done with a smile and laughter.

Penny Egerton


graphic designer / spell caster

Pen-ny is definitely mightier than the sword. She’s our legendary designer/wordsmith/mastermind – and dang is she good! Sometimes we wonder where she gets all her epic ideas, maybe there’s something in the coffee.

Rachel Stock


graphic designer / knight rider

When she's not watching dirty dancing on repeat, Rachel is designing digital masterpieces. Our local Leo loves long walks to the chocolate aisle, chocolate, mountain biking, camping, and eating chocolate while camping (did we mention she loves chocolate?).

Chelsea Chibnall-West

Chelsea Chibnall-West

graphic designer / star gazer

Hailing from Rotorua, Chelsea brings with her a wealth of experience, crazy design skills and a super-fun attitude. Creating brands that stand the test of time is what gets her up in the morning. That and coffee :)

Adi Bergsma

Adi Bergsma

graphic designer / visual swashbuckler

Adi’s been in the industry for over eight years now with a love of UI/UX, print and all things future focused! She’s taught web, UI, UX, digital, print, art history, and typography for 4 years and likes to work with every facet of design. Working with a range of clients all over the globe, Adi loves working collaboratively for the best results possible.

Bjarne Frederiksen

Bjarne Frederiksen

web specialist / code sorcerer

Bjarne hails from Hamilton where he’s worked as a web developer since 2013. He's completed a Bachelor of Electronic Commerce at Waikato University with - lucky for us - a computer science major. He's a clever cookie who loves modern web technologies and knows WordPress inside and out.

Portrait of Cate Langley

Cate Langley

The Gatekeeper

Cate is the number cruncher, office manager, and bill payer. With her wide range of experience, from hospitality to business ownership, she brings a huge wealth of knowledge to Legend - which we constantly tap into. Her thumbs are also super green and she keeps us well-fed with a constant supply of fresh fruit and veggies from her garden.

Kerry Wakelin, Web Developer, Legend

Kerry Wakelin

web developer / castle builder

Kerry builds fabulous websites for our clients. Her trusty sidekick, aka Rupert the dog, supervises her work and keeps her company throughout the day. Her superpower is translating the geeky terms into a language us mortals can understand.

Recent Work.

Marketing geniuses, award-winning designers, lion tamers, data analysts, shield wielders and web developers. We partner with businesses and use our creative brainpower to help them grow and reach their customers in relevant and engaging ways. Whatever you need, Legend has it.

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