Legend is an army of #fabulous people who specialise in design, branding, marketing, web development, insights, PR, copywriting, and project management. We’re on a never-ending quest to share your story and guide you and your business to epic-ness.
What it means to be a Legend
To be a Legend means to be a great storyteller, having the skills to produce epic work, and having the desire to do all this as part of a team. For us, collaboration is crucial. We question, critique and challenge each other to deliver greatness.
We’re more than just passionate about what we do — we fight for what we believe in. Because ultimately, we want your brand to be the best it can be, and to do that, we need to do our best work.
Our team and our culture mean everything. We work and live by a set of values that define our daily lives. We give each other courage, we’ve got each other’s backs, and we love to have a laugh.
If you would like help to define your business values and vision, get in touch.
Meet the team
director / master archer
Allen is our new legendary leader after Sarah handed the unicorn reigns over to him in 2019. When he’s not in the office making sure we’re all behaving, he’s in Auckland spending time with his whanau. His Bachelor of Management, majoring in HR and marketing, plus his wealth of experience in sales ensures Legend’s business success. Thankfully, he focuses on the numbers so the rest of us can focus on the creative stuff.
p.r. + content specialist / town crier
Our resident red head, Sam's expertise lie in copywriting, PR, and the ever so difficult task of balancing her love for hiking and cupcakes. While her KeepCup may be the tiniest thing we've ever seen, her writing packs a real punch.
graphic designer / spell caster
Pen-ny is definitely mightier than the sword. She’s our legendary designer/wordsmith/mastermind – and dang is she good! Sometimes we wonder where she gets all her epic ideas, maybe there’s something in the coffee.
web developer / code sorcerer
Bjarne hails from Hamilton where he’s worked as a web developer since 2013. He's completed a Bachelor of Electronic Commerce at Waikato University with - lucky for us - a computer science major. He's a clever cookie who loves modern web technologies and knows WordPress inside and out.
graphic designer / moonwalker
This talented Argentinian brings to Legend some seriously epic 3D and motion graphics skills, and perhaps more importantly, cooks the best empanadas you’ll ever taste. He has a Bachelor of graphic design, loves travelling and learning about new cultures, and proudly claims that Taupo is one of the friendliest places he’s ever lived.
web developer / dream catcher
This brainiac has recently graduated with a bachelor of science in computing & IT with design. She’s based in the Legend office so you can pop in and ask her all your website questions. Fun fact, she speaks Dutch! It’s why she loves coding, because it's just like studying linguistics and learning another language.
chief enthusiasm officer
Introducing our chief enthusiasm officer, Catie. Her background is eclectic as her teapot collection — she’s a small business owner, health professional, business coach, and EGLT trustee. She revolutionised the Taupо̄ Business Chamber and is now a Legend! She loves cups of tea, smashing the patriarchy, and making impact with imperfect action.