4 reasons why a small business needs public relations
A public relations (PR) strategy is important to a company’s overall marketing strategy. As a PR specialist, I believe ALL businesses should invest public relations. But, I’ve put together some thoughts on why small businesses especially should have a PR strategy.
What is General Data Protection Regulation (GDPR)?
The GDPR came into effect in May 2018. It's a wide-reaching regulation designed to protect the privacy of individuals in the European Union (EU) and give them control over how their personal data is processed.
Semi Permanent Highlights
A few of us were lucky enough to head to Auckland for Semi Permanent - a three day festival which brings together internationally renowned designers, artists, and creative icons for live events, presentations, workshops, and parties.
Let’s Talk Logos
A logo is a symbol for your brand. It communicates ownership and should be something you are proud of! It's often the first point of contact with your consumer. The logo that sits on your business card, packaging, or vehicle should draw people in and make them want to investigate your company further.
7 easy ways to reduce single-use plastic in the office
We’re pretty passionate about sustainability in the Legend office. Which means we try and avoid single-use plastic as much as possible. We’re stoked the government’s phasing out plastic bags –apparently Kiwis use 1.6 billion* plastic bags every year. Yikes!