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Mt Ruapehu.


Client. Ruapehu Alpine Lifts

Base. Mt Ruapehu, New Zealand

Legend has it. They have the highest café in NZ.

Graphic Design
Copy Writing
Social Media
Web Design

The Brief.

Over the past few years we’ve worked with Ruapehu Alpine Lifts (RAL) to sell season and lifetime passes through a variety of awesome campaigns, both in print and online.

All great ideas start with…towering mountain vistas and a great flat white. After some inspiration on the slopes, we worked with the RAL team to identify their target market, create an epic campaign idea and write engaging copy.

Just some of the elements we’ve created for RAL include season pass microsites, brochures, billboards, newspaper ads, posters, café screens, Facebook ads, Instagram content, email signatures, interior/outdoor signage, and website collateral (just to name a few). Phew!

If you happen to be driving down Tongariro Street, check out the RAL Snow Depot store front and jumbotron signage (yup, we did that too) — you’ll be grabbing your skis or board in no time!

Mt Ruapehu
Mt Ruapehu
Mt Ruapehu
Mt Ruapehu

Marketing geniuses, award-winning designers, lion tamers, data analysts, shield wielders and web developers. We partner with businesses and use our creative brainpower to help them grow and reach their customers in relevant and engaging ways. Whatever you need, Legend has it.

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