Client. Whaiora

Base. Taupo, New Zealand

Legend has it. They only use the finest ingredients.

The Brief.

Whai Ora ‘natural goodness made easy’ is a unique, New Zealand-made natural smoothie blend.

From positioning workshops to uncovering the USP, this brand development has been an epic collaboration. Since the get go we’ve worked alongside the Whai Ora team to create an innovative and premium brand that appeals to lifestylers in New Zealand and Asia while also staying true to its intrinsic Maori values and tikanga.

The design had to balance an abundance of whole foods in each blend, be ultra-clean to reference the science behind the smoothies, and of course look tasty and appealing!

Whai Ora means ‘the pursuit of wellbeing.’ It’s a quest that took the Whai Ora whanau around the world to source the finest ingredients. Along the way we joined forces and worked with some incredibly talented people – artist, Jamie Boyton who guided the cultural aspects of the brief and created the unique unfurling kowhaiwhai pattern; Kelly Thompson who illustrated the ingredients and Tam West who photographed the finished product.

The result is a brand that is a perfect blend of whole foods and science interwoven and true to its Maori values of nurture and kaitiakitanga.

Read more about the epic quest that is Whai Ora on the website we designed. Everything from the logo, copy, graphics and photo shoot styling has the Legend touch. https://whaioragoodness.com/

What started as a packaging design grew to be a food waka, menus, uniforms, entire event styling, social media and project management. This brand is ready to take on the world.

We blended the event to perfection. We had great feedback on the brands, the products, the concepts and execution to date. A massive thank you for your mad skills, patience and being so awesome to work with. We can't imagine doing this with anyone else.

Kusal Perera. Business Development & Innovation Manager.
Whaiora logo Fruit artwork Whaiora cans Whaiora food truck Whaiora website on desktop A grid of outdoor photos Whaiora website on mobile Walking through an orchard Whaiora smoothie

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